very rough mock-up to my grid
PROJECT
To create and design a sailing magazine called Unsalted, a magazine about freshwater sailing.
OBJECTIVE
This magazine will feature informative articles about sailing communities, races and destination lakes in northern america and provide a cult sailing forum for a younger audience
SENDER
The sailing community
AUDIENCE
Readers will most likely be people who own small, weekender boats and keep them inland or even at home. They will be adventure and vacation seekers who sail or just like to dream about it. Target ages are 25-40 both male and female who enjoy the outdoors, especially hiking and camping in addition to sailing.
Message
Start sailing more
CONTENT IDEAS / STRUCTURE
Destination articles and tourism reviews
Stories from fellow sailors
Cool new boats
Gadgets and Gear
Section for sail canoes and hobie cats
Racing event reviews/ Highlight
